Vernon Adrian Emuang - Professional Resume

Vernon Adrian Emuang

Professional Resume - June/July 1998

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Contact Details Career Objectives Current Status Summary of Last Position Held Career Highlights

Significant Skills - An Outline Professional Awards References Other Relevant Details Advertising Career History

Contact Details:
Postal Address: 24 Jalan SS 3/44 47300 Petaling Jaya Selangor Malaysia	Direct Contact: Fax/Vox: +60-3-715-3196 E-mail: vernon@emuang.org Website: http://www.emuang.org

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Career Objectives

I hope to use my broad-based experiences in various communications platforms to spearhead the convergence of media for marketing communications purposes. With 14 years in advertising per se, and in-depth experiences in public relations, theatre, broadcasting and publishing, I am inspired to look for new frontiers to explore where a combination of my skills, talents and interests can be fully exploited.

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Current Status

Full-time free-agent; part-time multimediator. I am taking a self-imposed recess from the corporate life for several months in order to re-assess, re-charge, and revise my options in life. Meanwhile, I offer freelance creative consultancy, while making preparations for a long vacation in Europe. I hope to assume a professional appointment in September/October 1998.

Summary of Last Position Held

CREATIVE DIRECTOR
April 1993 – April 1998
Bozell Worldwide Sdn. Bhd., Kuala Lumpur

Headed the Creative Department comprising more than 30 staff members, and six creative teams
Helped Agency win accounts such as Proton, Celcom, Public Bank, Pizza Hut, Lam Soon
Restructured traffic, print and audio-visual production, and presentation formats to incorporate state-of-art technologies and processes
Developed long-term career development paths for subordinates, helped intitiate internal training programmes, and cultivated better intra-departmental communications

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Career Highlights

1986 - Winner of 6As Grand Prix for Best Print Advertising 1986 (Ericcson Telecommunications), for concept & copy

1990 - Founded a freelance communications consultancy, Bootlegs Light Bulbs - based in Singapore, with a client-base in Singapore and Malaysia

1991 - Conceived, produced and presented a fully-sponsored radio programme: Celcom On The Air. In it's 3rd season the show became the first locally produced commercial programme to enjoy a multi-station weekly broadcast.

1993 - Appointed as Deputy Creative Director for Bozell Worldwide Malaysia, after successfully managing the consolidation of Celcom, and the acquisition of Proton, advertising accounts.

June, 1994 - Cast as a lead actor in TheatreWorks's theatre production of Scorpion Orchid for the Singapore Arts Festival 1994. Read a review here. Re-enacted the role the following year in a Malaysian production staged for the Kuala Lumpur Arts Festival 1996, which was jointly produced by Five Arts Centre and Actors Studio.

1995 - Promoted to the position of Creative Director at Bozell Worlwide Malaysia.

September, 1996 - Began co-hosting TV3's Cyberwave - Malaysia's first IT-oriented weekly TV show. Read a review here.

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Significant Skills - An Outline

Writer - an English graduate, with extensive writing experiences in advertising, public relations, broadcasting, theatre, and publications
Very computer-literate: familiar with most common personal and business applications
Performance: Critically acclaimed stage actor, with experience in film, television and radio
Broadcaster: Conceived, written, produced and presented for radio and television
Adverting Practitioner: 14 years experience, since 1984
Trainer/Manager/Administrator: five years of experience in managing the Creative Department of a multinational advertising agency

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Professional Awards

The 6As Grand Prix for Best Print Advertising 1986 (Ericcson Telecommunications)

Malaysian 6As and Kancil: Gold, silver, bronze and merit awards (Ericsson Telecommunications, Olivetti, Celcom, etc.)

Midsummer Festival Award 1996 – Silver (Reflections of Boh – Fishing)

New York Advertising Award 1995 – Finalist (Celcom – Deepavali)

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Highest Level of Education Attained

Bachelor of Arts (English)
Western Australian Institute of Technology, Perth, Australia
Feb. 1981 – Mar. 1984

Theatre Arts major, Literature minor
Radio Producer/Presenter – Radio 6NR
Actor/Production Team – West Australian Theatre Company
Actor/Director/Management – Theatre Upstairs, Hayman Theatre

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Other Relevant Details

Trainer/Quasi-academic:
Conducted presentation skills workshops while a Creative Director at Bozell Worldwide. Lectured in Copywriting at Institute ACT (1994, 1995) and Creative Writing at Institut Ilham (1996, 1997).

Pro-Bono Marketing Communications for the Arts
In addition to performing and producing theatre - pro bono marketing communications advisor to theatre companies such as Five Arts Centre, and DramaLab. Maintains websites for these groups as well as establishing a website for Hisahmuddin Rais's cult international filmfest movie, Dari Jemapoh ke Manchester.

Internet-enthusiast, IT-populist:
Maintains a first-level virtual domain at http://www.emuang.org, and is conversant in HTML, Javascript and CGI-scripting. Regularly posts to the Sangkancil newsgroup/mail-list on social and internet-related topics. Subscribes to the Malaysian NETDAY news and discussion group, fashioned after NETDAY in USA: a grassroots volunteer effort to wire schools at lowest cost so they can network their computers and connect them to the Internet.

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References
Ms Sheila Luis General Manager – Operations Bozell Worldwide Sdn. Bhd.	Tel: +60-3-719-2332 Fax: +60-3-717-1841 email: bozellw@pc.jaring.my	Bozell Worldwide Sdn. Bhd. 18 Jalan SS 22/25 Damansara Jaya 47400 Petaling Jaya Selangor, Malaysia
Ms Vivien Lee General Mgr. - Client Service TBWA Lee Davis Thompson, Greater China	Tel: +852-2833-2033 Fax: +852-28345877 email:VivienLee@compuserve.com	TBWA Lee Davis Thompson, Greater China 8th Floor, CC Wu Building, 302-308, Hennessy Road Wan Chai, Hongkong
Mr Stanley Pinto Communications Consultant	Tel/Fax: +91-80-220-3320	153 The Embassy 15 Ali Askar Road Bangalore 560-052 India

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Advertising Career History

1984 - 1986: Grant Advertising Kuala Lumpur
Copywriter, Senior Copywriter
Winner of 6As Grand Prix for Best of Print 1986 – Ericsson Telecommunications

1987 - 1989: BJK & E, Kuala Lumpur
Creative Group Head
Senior Creative responsible for many major account acquisitions and campaigns for Shell, Federal Flour Mills, Bristol-Myers, Fuji Film, Epson Computers, Olivetti, Lee Kum Kee,

1989 - 1990: Bozell Advertising, Singapore
Senior Copywriter
Responsible for clients such as A&W Restaurants, Insurance Company of Singapore, SAS, and Scott’s Shopping Centre

1990 - 1993: Advertising, PR, Publishing - Singapore/Malaysia
Freelance Marketing Communications Consultant

On retainer with Bozell Worldwide Malaysia, responsible for special projects such as competitive pitches, troubleshooting, and account consolidation
Worked with various PR and graphic design agencies on projects involving event and/or media management, and corporate design communications
Facilitated creative generation of communications and relationship-marketing campaigns for blue-chip companies such as CK Tangs (Singapore) and Glaxo Pharmaceuticals (Malaysia)
Worked on special publications - image-books and fashion/festive brochures - with retail organisations such as Parkson Department Stores and Tang’s Studio (Singapore)
Formulated, produced and presented five seasons of a radio programme for Celcom
Consulted with various advertising agencies and design houses in Malaysia and Singapore on creative concept work
Following succesful trouble-shooting for Bozell Worldwide on major accounts and competitive pitches, was offered a full-time position to head the agency's Creative Department in 1993.

END (16 June 1998)

Contact Details Career Objectives Current Status Summary of Last Position Held Career Highlights

Significant Skills - An Outline Professional Awards References Other Relevant Details Advertising Career History